The Emirates consumers are above all guided by the price in their purchase decisions. Today, the nationals are more and more sensitive to other considerations like product quality, existence of after-sales service or even the degree of innovation in the product. They are also sensitive in following their customs and traditions and in view of this perspective an Arabic packaging is recommended. Sensitivity to local traditions and Islamic beliefs is also essential. An important difference exists between high and low income populations. The consumer behavior will rely stongly on this factor.